Web Tools & Tutorials
It is possible to do a Web site for your organization yourself.
When I first launched the Coyote
Communications Web site back in the 1990s, I used my little Mac
Classic II with 8 megabytes of RAM -- just to show that a
lot can be done with just a little technology. I had also never
taken a class in .html when I did the first site, HOWEVER, I also
had many years of experience in professional
communications, including developing publications and setting up
internal communications, so all that writing, layout, design, quality
control, and software experience helped - my site quickly went to the top
of search results on various web search engines.
Okay, yes, clearly, I'm not web designer. My web site is super simple, and that's because I'm a one-person operation. I may not win any web design awards, but I can easily update my web site, and it remains at the top of search results on various web search engines.
You can prepare a World Wide Web site with just a few tools:
You need to think about what you want out of your Web site, what the rest of the staff wants out of the Web site, what your customers want out of your Web site, and how you are going to get there. Some staff will want more donations, some will want a web site focused on clients, some will want volunteers better supported, and on and on. A web site can do all of these things, but you need to hear from a variety of staff so you know all that the web site needs to do.
Please look at Coyote Communications' in-depth tip sheets on Web site development to help you define the purpose of your Web site and understand the basics about its development (just as you do your other publications!).
It's important to understand the basics of .html, even if you use an outside consultant. Basic web language is simple to learn (I taught an intern to use it in 15 minutes - no kidding!). Yes, there is software that automatically marks up text with .html, but such software WILL make mistakes, so you need to know how to correct mistakes manually. This web language tutorial from Google is very good and shows just how easy .html is. Typing html tutorial into Google will provide even more resources.
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