

I'm Jayne Cravens and I'm a consultant, researcher and trainer. My work is focused on communications, on volunteer involvement /
community engagement, on #tech4good, and on management for nonprofits,
NGOs, and government initiatives.
I work for large international agencies, small nonprofits, and
just about everything in between. I'm best known as an expert
regarding virtual volunteering, but I'm also experienced in all
aspects of community-focused project management and nonprofit
communications.
Organizations, companies & agencies hire me to:
I'm also available to provide basic video editing services: splicing different clips together, adding in title slides, fades between scenes, intro music, captions, etc. Great for speeches, presentations, client testimonials, volunteer testimonials and instructional videos. More about these services and samples of my video editing work.
I am available for:
You can view my public calendar my to see availability.
Affirmation that this web site is created & managed by a human.
I am passionate about the importance of mission-based
organizations - nonprofits, non-governmental organizations, UN
agencies, humanitarian initiatives, corporate
philanthropy / social responsibility programs and others -
in ensuring a healthy, peaceful, happy planet with equal rights
and opportunities for all people. These mission-based
organizations do amazing work, but they don't always do a great
job of making sure the local community, local, regional, national
and international media, politicians and corporations know what
the do and how essential they are to everyone's quality of
life - that's what I like to help with.
I am also passionate about the importance of people getting
involved in local institutions and influencing how those agencies
address the issues they feel are most important, as well as
understanding how their own government works and how the needs of
marginalized groups are addressed.
I have deep experience regarding community engagement,
particularly volunteer management. I am considered a pioneer and
the world's leading expert regarding the research, promotion and
practice of virtual volunteering, including virtual team
work, online mentoring, microvolunteering and crowdsourcing.
I have two decades of international experience particularly regarding community and institutional development - helping staff improve their communications capacities and helping community members engage more with decision-makers.
I became active online in 1993 and I created one of the first web sites, in 1996, focused on helping to build the capacity of nonprofits to use the Internet. For this expertise, I have been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from my web site, coyotecommunications.com or coyotebroad.com, are frequently cited in reports and articles by a variety of organizations, including academic/university researchers, online and in-print.
You can view all of my online activities (Facebook, Reddit, etc.).
I have worked extensively with multicultural audiences, corporate audiences, United Nations agencies, national and international agencies, international aid workers, low-income communities, and those who are traditionally socially-excluded, both in communications and facilitation capacities. I have both managed overall efforts and been engaged extensively in field work. In all of my community and institutional development work, I have striven to demonstrate a commitment to women's issues and mainstreaming gender considerations.
I also research and document practices to prevent folklore, rumors (or
rumours), and myths from derailing humanitarian aid and
development initiatives, and I blog frequently regarding how
to build trust online and counter online criticisms, as well as
the online communications fundamentals for nonprofits, government
programs, schools and other mission-based programs. I have no
funding to do this research and capacity-building; I do this on my
own, as my time allows. With funding, I could do so much more in
these areas!
My CV, which fully details my professional experience and skills, and my references, are available upon request. You can also read about my core professional competencies and my capacity-building work specifically.
Samples of my presentations and webinars (all these and more are on YouTube on my channel's training playlist):
Read "What's Interesting To Me These Days", a list of my current professional priorities -- issues that I'm actively researching, reading and writing about.
I received my BA in Journalism from Western Kentucky University, with minors in both history and theater, and my MSc in Development Management from Open University (U.K.). I lived in the USA until February 2001, when I moved to Germany, where I stayed through April 2009, except for six months in 2007, when I lived in Afghanistan. I also spend two months working for the UN in Ukraine. I have traveled to more than 35 countries, many of them by motorcycle, most recently the length of Baja, California, Mexico and back.
I am currently based in the USA, near Portland, Oregon (West Coast of USA/Pacific time zone), living with my virtual volunteering but-not-at-all-virtual husband, Stefan, and our beloved Mexican street dog, Lucinda. It is very probable that I will move back to Germany eventually (or elsewhere in Europe) in a few years, depending on professional offers and family obligations.
If you need a bio for me, please see this page with various biographies you can feel free to use.
My web site, Coyote Communications, was launched January
4, 1996. It has always been designed to be quick to download and
accessible on any browser, but
I am working on making it much more accessible.
Independent Consultant & Researcher
I have supported numerous organizations as an independent consultant regarding
communications (my first love), including strategy-development
and writing and editing, and
through community/volunteer
involvement, staff capacity-building,
organizational management and
fund-raising.

Manager, (consultant contract) Accessibility Internet Rally
(AIR), a program Knowbility. September
2019 to February 2020. I have consulted with Knowbility over the
years since its founding in 1998, most in relation to its
Accessibility Internet Rally, a pioneering virtual
volunteering and corporate social responsibility initiative. I
designed the original support materials and training for
participating nonprofits when the event was onsite, and completely
redesigned the support and training, and provided such, entirely
online in 2018. In my last role, I managed both client
participation (nonprofits and artists) and team (online volunteers
- more than 150) support and participation for AIR, as well as
managing onsite events in association with AIR in Austin, Texas.
This involved using a variety of tools - YouTube videos (which I
edited and captioned myself), Basecamp, Slack and, of course,
email. I also helped upgrade Knowbility's processes to involve and
support volunteers. This now-entirely online digital inclusion
experience evolved from one of the first hackathon events
anywhere, starting back in 1998, and I was also involved with its
launch and the first three onsite rallies.
Fall
2015 Duvall Leader in Residence at the University of
Kentucky’s Center for
Leadership Development (CFLD), part of UK’s College of
Agriculture, Food and Environment (October 2015).
The Last
Virtual Volunteering Guidebook
SURGE
Communications Specialist, United Nations and UNDP Ukraine,
onsite in Kyiv, (Aug. 3 - Oct. 3, 2014). Activities included
drafting and re-drafting the revised strategy for the UN’s work in
Ukraine (all UN agencies there), per the drastic changes in the
country earlier in 2014; rapidly editing and rewriting document proposals,
press releases, web pages, meeting and field reports, etc.;
drafting a marketing plan for a UNDP project focused on getting
Ukrainians to care about and take action regarding climate change
(per the agreements from the UNCED
Rio de Janeiro conference/Earth Summit); drafting a strategy
to leverage most UN days in some way via social media and, in
some cases, traditional means (onsite events, press tours, etc.);
live-tweeting the UNDP Ukraine Social Good #inno4dev #2030now
summit and blogging
about how future events might be more interactive and
produce something by the end of the day (more than
knowledge-sharing); invented the #uatech4good tag; mapped all of the various
UN agencies and programs in Ukraine regarding their online
activities and created a page on the UN web site where anyone could
find such; researching and drafting recommendations for how
various UN agencies, particularly UNDP, could use
social media to promote respect, tolerance and perhaps even
reconciliation in Ukraine; and helping to develop simple
ways to leverage the Humans of New York focus on Ukraine. Here is
a
list of all I did in Ukraine.
Virtual volunteering potential in the EUOn separate project, I provided expert advice, research and strategy development regarding the online volunteering component of the EU Aid Volunteers initiative, through People In Aid and France Volontaire (Nov. 2013–April 2014).

Short-term consultation clients have also included Greenpeace,
e-wolontariat
(Poland), Oregon
Department of Fish and Wildlife, VolunteerMatch,
Mennonite Central Committee
Thrift Shops, Friends
of Family Farmers and Pro Bono Net, among many, many other
local, regional, national and international organizations. You
can see a complete list of these speaking
engagements and short-term consultants here.
I have written press materials,
promoted expert volunteering opportunities (for volunteers with
specific professional skills) to recruit volunteers and
developed a workshop on how to use Facebook for sales and
customer service for Bpeace
(Business Council for Peace), a UNIFEM
(now UN Women) partner and non-profit organization that
mobilizes business professionals as volunteers to help
entrepreneurs in countries emerging from conflict and war to
expand local businesses and create employment, especially for
women (and thereby build a peaceful, prosperous future). Bpeace
has worked in Rwanda, Afghanistan, Guatemala and El Salvador,
and most recently Bpeace mobilized expert volunteers to mentor
17 young female Syrian refugees in Lebanon. Read more about this experience working with
BPEACE. The Last Virtual Volunteering
Guidebook, includes recommendations by Bpeace
regarding working with online volunteers.
Researching
and building a wiki that identified suggestions, resources
and standard practices for communities of practice/knowledge
networks for a joint project by the Corporation of National
and Community Service and for TechSoup.org (March -
September 2012). This included creating and delivering a webinar
for CNCS staff that manage online communities (September 2012).
The wiki is not longer available at its original host, but you can
access an archived version by cutting and pasting knowledgenetworks.wikispaces.com
into archirve.org. This was
the latest in a long association I have had with CNCS and the
Points of Light Foundation, including being an invited presenter
at their National Service Annual Conference in Washington, D.C.
(2005), Minneapolis, Minnesota (2001), Orlando, Florida (2000),
and New York City (1997).
Various online consultations for the Ministry
of Rural Rehabilitation and Development in Kabul, Afghanistan,
including creating guidance on using social media and reviewing
social media strategies, editing articles, reports for donors,
program reports, scripts and other materials for the
communications office at the Rural Water and Sanitation Programme
(RuWatSan) (2009-2019) and revising and advising on the
communications strategy for CARD-F,
a joint initiative of three federal ministries in Afghanistan,
including MRRD, to promote sustainable growth in legal rural
incomes and employment and reduce poppy cultivation (November
2011).
I developed a
strategy to cultivate greater activity on the forums and blogs of
Active Learning Network
for Accountability and Performance in Humanitarian Action
(ALNAP), to better cultivate its online community of
practice / knowledge network for humanitarian agencies, and
I trained ALNAP staff online to carry out this strategy
(Oct. 2010 - Jan. 2011). ALNAP is based in London and works to
improve humanitarian response worldwide.
EducationUSA is
a global network supported by the U.S. Department of State, that works to help
people in other countries explore studying at the university level
in the USA. EducationUSA affiliates are often independent
nonprofits, and provide a range of services, including an in-house
library of university print material, English tests and workshops.
I designed and lead an all-day intensive onsite workshop regarding
business
planning, monetizing services, and donor/client relations
for education advising centers throughout Eastern and Western
Europe, gathered in Budapest, Hungary (Jan. 2011). I also created
a similar all-day workshop for and consulted with centers based
throughout the Balkans regarding strategic planning and
demonstrating program credibility and transparency, in Belgrade,
Serbia (Dec. 2009).
For
three weeks, I toured Australia, leading an advanced onsite retreat
on volunteer management and designing and leading eight
additional intensive, all-day trainings at volunteer centers
throughout Southern Australia (Brisbane, Tasmania, Melbourne and
Perth) on various subjects regarding the support and engagement of
volunteers, at the invitation of fellow volunteer management
consultants (March 2010).
For a full year, I served as the coordinator
of volunteers (all online), editor and contributor for advice
pages, and the online forum moderator for the Aid Workers Network
(2008), an organization that was chartered in London, England as a
charitable organization and launched entirely by online volunteers
who were experienced humanitarian and aid workers. I also authored
and implemented volunteer policies and a volunteer recruitment and
support system for the network (2007 - 2008). This nonprofit
organization is now defunct, but the Aid Workers Network web site,
www.aidworkers.net, is archived at archirve.org. Prior to this
role, I authored volunteer policies and procedures and
recommendations for volunteer management for LINGOS / Learning for
International NGOS (2007).
Advised
the United Nations Educational, Scientific and Cultural
Organization (UNESCO) regarding business models for its Open
Training Platform (2007) and created a module regarding
effectively involving volunteers for UNESCO's Multimedia
Training Kit, for trainers working in telecenters, community
radio, and other ICT4D initiatives (2005). These materials covered
fundraising, charging fees, creating activities for volunteers,
recruiting volunteers and supporting those volunteers and were
developed for use by small NGOs and initiatives in developing
countries, including Africa, Asia, Arab states, South America and
Eastern European countries.
United Nations Development Programme (UNDP)
National Area-Based Development Programme (NABDP)
From March 1 through most of August 2007, I was in Kabul,
Afghanistan to serve as Communication and Reporting Advisor
for the National Area-Based
Development Programme (NABDP), a program administered by
UNDP that supports the Ministry of Rural Rehabilitation and
Development (MRRD). Around 60% of my time was spent rapidly
writing, editing and rewriting all project proposals, donor
program reports, meeting reports, field reports and presentations
for all the divisions of NABDP, which included community
development (development of local governance structures &
guidance in local people identifying local development
priorities), rural economic development, implementation of rural
infrastructure projects (water supply and sanitation projects,
construction of schools, irrigation and flood control,
construction and maintenance of public facilities, energy
projects, construction of health clinics, and rehabilitation of
roads and construction of culverts and bridges), institutional
development and gender mainstreaming. Also co-authored a Guide
for Facilitating the Preparation of Women-Focused Development
Plans in Afghanistan with the NABDP gender specialist,
developed a
series of online photo-sharing albums, via Flickr, for NABDP,
developed How
to take photos in a culturally-sensitive manner,
developed a presentation
for Afghan women on public speaking, per the request
of Afghan female staff working at NABDP, developed a comprehensive
list of questions to answer in preparation for reporting to
donors, the media & general public, and rapidly
wrote, edited and rewrote press releases, web pages and video
scripts for Afghan MRRD staff in the ministry's communications
department. Also visited Panshir and Kandahar to see NABDP
projects in-person, observed a District Development Assembly (DDP)
in process, talked with Canadian military representatives
regarding provincial reconstruction teams (PRTs), took photos and
interviewed local staff for program updates for donors. Here's a
complete list of all I've done in and for Afghanistan.

Community Engagement and Volunteerism Resources for Texas
K-12 Schools
Part of the Texas Education Network (TENET), this web portal is
for school administrators, teachers, parent/family volunteers,
and others who coordinate volunteer and community partnership
activities between schools and other organizations, including
businesses. It has become a nationally-recognized web site. To
view the site, cut and paste
http://www.serviceleader.org/old/schools/ into archive.org.
AmeriCorps for Community
Engagement and Education Program (ACEE)
VISTA School Volunteer Management Handbook
A resource guide for VISTAs in charge of managing school-based
volunteers for Sanchez Elementary School in Austin, Texas
through the ACEE program in 1998, and a good model for managing
school-based volunteers anywhere. AmeriCorps/VISTA is part of
the Corporation of
National and Community Service
Music in Schools
This web portal was for educators and others to learn about and
use music-in-schools resources, and to learn how
music-in-schools programs have a positive effect on academics,
including math and science. Includes curriculum resources from
that time, and a list of groups and associations that supported
music-in-schools programs (no idea if they still exist),
particularly those that support music being used in the
classroom to teach other academic subjects. Originally developed
for the Texas Education Network (TENET dropped these resources
in 2001 because of a change in its education resource
priorities).
Contextual Learning to Teach the Texas Essential Knowledge
and Skills (TEKS)
Included a section mapping "Science and Math School-to-Careers
Resources for Texas K-12 Educators." Contact the Charles A. Dana Center
for more information.
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I have contributed frequently to graduate-level university classes regarding volunteer engagement and nonprofit management, particularly in using the Internet to support volunteers and for greater community involvement and outreach. My university work includes serving as Fall 2015 Duvall Leader in Residence at the University of Kentucky’s Center for Leadership Development (CFLD), part of UK’s College of Agriculture, Food and Environment (October 2015 - detailed earlier on this page); serving as a guest lecturer for SOCW 6355: Advanced Use of Information Technology in Human Services and SOCW 6371: Community and Administrative Practice at the University of Texas at Arlington School of Social Work, Feb. 2007, and Feb. & Nov. 2008; a graduate class at the Lyndon B. Johnson School of Public Policy at the University of Texas at Austin in 2004; and a graduate class studying Volunteer Program Planning and Evaluation at the University of North Texas, 2001, 2002 and 2004. I can develop university-level curriculum relating to my areas of expertise and deliver such online or onsite. All university-level teaching and courses I can teach are listed here. |
This page
lists all publications by me or featuring my work.
Highlights of citations: my work has been cited in several
books and other publications, including Beyond Police
Checks: The Definitive Volunteer & Employee Screening
Guidebook by Linda L. Graff, What We Learned (the
hard way) About Supervising Volunteers by Jarene
Frances Lee and Julia M. Catagnus, published by Energize, Inc, The
Career Break Book, published by
Lonely Planet; and The
Rough Guide To A Better World, published by the
Department for International Development (DFID) and the Rough Guides; final
report of the Subcommittee on Public Outreach for USAID's
Advisory Committee on Voluntary Foreign Aid (ACVFA) (my input
was re: how to use various Internet tools for ACVFA outreach),
Oct. 2008; the 2004 document/proposal E-government
Implementation in Lithuania, published by the
Kaunas University of Technology Institute of Europe and the UN
Online Network in Public Administration and Finance (UNPAN);
USAID's Bureau for Global Health newsletter (January 2002);
and World
Disasters Report 2001: Focus on Recovery by the
International Federation of Red Cross and Red Crescent
Societies. Before joining UNV/UNDP (see below), my work was
cited in the UNDP Gender in Development Programme's Learning
& Information Pack: Information, Communication &
Knowledge-Sharing, published in 2000 (one of the first
UNDP documents addressing this topic).
In March 2003, I was still officially a resident of Austin, Texas, and was a co-winner of the Dewey Winburne Community Service Award, presented at a special ceremony in Austin, Texas, at the conclusion of the Texas Interactive Media (TIM) Awards Ceremony. Dewey Winburne served as one of the original co-founders of what became known as the SXSW Interactive Festival (once upon a time, one of my favorite events), and the teaching of multimedia skills to teenagers, particularly teens of low-income and minority descent, was also a great passion in Dewey's life. The Award named in his honor "celebrates the vision that technology is society's most effective tool to level the playing field between the haves and the have nots." I was beside myself at this recognition -- it is something all the more special because it came from a city I love dearly, that was my home for four years, at a very critical time in my life.
You can see my academic / research work at my profile on academia.edu. Most of the academic articles that have cited my work regarding virtual volunteering are listed at my Google Scholar account.
I have published paper in various academic journals:
"Challenges of International Online Volunteering: Re-Learning Words, Transcending Boundaries", September 2004, in The Journal of Volunteer Administration, Volume 22, Number 3, published by the Association for Volunteer Administration (AVA).
unpublished: "More Than Performers: Factors for Success in Theater-for-Development Initiatives," an investigation completed in October 2005 of the elements needed for an organization to successfully use live, in-person performance as a tool for development, excluding performer training and theater techniques (also known as theater-for-development). Relevant theories of development management informed the investigation, with a specific focus on institutional development, inter-organizational collaboration, and trust-building.
Merrill Associates Topic of the Month for December, 2004: "Learning From The 'Not-So-Nice' Volunteers"
In
November 2010, I received a VERA (Volunteer Excellence
Recognition Award) from Business
Council for Peace (BPEACE), a USA-based nonprofit
organization that mobilizes business professionals as volunteers
to help entrepreneurs in countries emerging from conflict, war
and insecurity to expand local businesses and create employment,
especially for women (and thereby build a peaceful, prosperous
future for all residents, not just women). Bpeace has worked in
Rwanda, Afghanistan, Guatemala and El Salvador. At one time,
Bpeace mobilized expert volunteers to mentor 17 young female
Syrian refugees in Lebanon, and it was a thrill to be a part of
that.
BPeace, in 2001, said, "We annually search amongst our hard
working member/volunteers to identify those, among so many, who
deserve a particular call-out and recognition..." I won the
"Purple Heart VERA", for helping to support a gentleman in
Afghanistan who wants to start a cleaning business. I "bravely
delivered detailed technical advice... and urged him to stretch
to meet his goals of starting a commercial cleaning business."
Unfortunately, he ultimately dropped out of the program. "And
that has to hurt." Yeah, it did a little, but I then turned my
energies to helping the other BPEACE advocates with their
entrepreneurs and doing some other volunteering with BPEACE --
all of it online. Bpeace is, by the way, still going strong,
still mobilizes volunteers for the countries where it works, and
is still in touch with the entrepreneurs in countries where it
is no longer active, like Afghanistan.
Read more about this
experience working with BPEACE and in the Last Virtual Volunteering Guidebook,
which includes recommendations by Bpeace regarding working with
online volunteers.
I
was named one of the Top 25
Women of the Web in 2001 by the San Francisco Women of the Web,
an association that, I'm sorry to say, no longer exists. San
Francisco Women of the Web chose 25 women in 1998, in 1999, in
2000 and in 2001, recognizing them with their Women of the Web
award. The Top25 Women on the Web awards were unique at the time,
recognizing the achievements of women who San Francisco WOW felt
had most inspired people worldwide with their efforts to advance
technology, contribute to the community, and set an example as
successful business women in the Internet and new media
industries, and were not getting their due via traditional media
and being regularly left out of other lists of Internet
influencers, which were dominated by men.. The awards recognize
the achievements of women who have made a significant contribution
to the advancement of technology and to the advancement of women
in technology-related fields. The 2001 awards also honored those
who have helped increase the number of women on the
Internet/online to more than half the Internet population, and
emphasized the community-based network of women who have helped
each other in technology-related fields.
You can read a more complete list of my own experiences as a volunteer and my thoughts and resources on volunteer motivations, volunteer management and volunteerism in general.
From February 1995 to April 1996, I was the internal communications manager at Joint Venture: Silicon Valley Network (I built the original JV Web site and those of most of its 13 affiliated organizations in 1995, and edited Joint Venture's landmark publication The Joint Venture Way: Lessons for Regional Rejuvenation). I lived in the San Francisco Bay Area for six years before moving to Austin, Texas in Fall 1996. I have also worked at Maxtor Corporation, managing this Fortune 500 company's community giving program and employee volunteer program; the star-studded and internationally-acclaimed Williamstown Theatre Festival (NYC & Massachusetts), where I was Publicity Director (1990); and the Tony-Award winning Hartford Stage Company, where I also worked in public and press relations (1988-1990). I worked in publicity for the Capital Arts Center in Bowling Green, Kentucky, and was publicity director for WKU's children's theater series in the Fall of 1987. I began my professional career as a journalist writing for the Henderson Gleaner, in my hometown in Kentucky, followed by the College Heights Herald at Western Kentucky University.
I love visiting or living in other countries and has visited, worked in or lived in more than 30 countries and more than 30 states in the USA. I am a believer in transire benefaciendo: to travel along while doing good, and in tourism as a sustainable tool for the development of communities all over the world. My article "Doing Good On Vacation in a Developing Country," was the highest rated and most-popular volunteer-related article by far on the now-defunct Bluelist by Lonely Planet. The most popular page on my entire web site for many years provides advice for those moving to Germany, and I also have a page of Advice for Women Aid Workers in Afghanistan, based on my own experience there. The travel section of my web site also provides Advice for Hotels, Hostels & Campgrounds in Transitional & Developing Countries: The Qualities of Great, Cheap Accommodations. The most-popular web page on my site for many years was Camping With Your Dog(s), which is still visited by thousands of people each month.
In October 2005, I completed the requirements for a MSc in Development Management (how to start, manage and sustain human, community and institutional development initiatives) at Open University, with the submission of my final research project (which, shockingly enough was not on volunteerism but, rather, on theater as a tool for development). I received my diploma in December 2005. You can read about development topics of particular interest to me.
I received a B.A. in Journalism (with minors in both theater and history) from Western Kentucky University.
In 2005, I passed the initial level exam in the Diplomas de Español como Lengua Extranjera (DELE) (certification for basic abilities in Spanish), and am currently studying to renew that certification (now two levels, A1 and A2).
I was part of the inaugural class for the Professional Certificate for Nonprofit Management from San José State University (California), completing classes in Fund Raising, Board Governance & Leadership, Financial Management, Human Resources, and Strategic Planning & Needs Assessments.
I have also been trained in planning and evaluation by Pacific Institute for Research & Evaluation (PIRE), gone through various United Nations safety and security trainings (in 2003, 2007 and 2014), and completed the course Prevention of Sexual Exploitation and Abuse (PSEA) from UNHCR (March 2022).
I am or have been a member of
Career Women's Up Close & Virtual profiled me in 1998.
In May 2001, I blabbled endlessly to the folks at Tech Ranch /
Bazzirk, a nationally-syndicated radio program, which featured me
for an entire week.
part one
part two
part three
part four
part four
Here's an interview I did for the Chronicle of Philanthropy
that I have no memory of whatsoever, from 2002: regarding what the
early days in theater
public relations and marketing taught me that I still
utilize in my current work.
How did you get to work for the United Nations?!? - my answer to a frequently asked question.
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